Sports and Entertainment Marketing
The Bachelor of Arts degree in Sports and Entertainment Marketing is a multidisciplinary study of business principles and processes applied to the sports and entertainment industries. This undergraduate major is supported by courses from the fields of communication, economics, accounting, and business. This degree program is designed to prepare students for further graduate study or a variety of career and leadership opportunities in the sport business, entertainment field, and recreational management. Program objectives prepare the student for the demands involved in the operation of sport and entertainment programs at various levels.
Why study Sports and Entertainment Marketing at TMU?
The mission of the program adheres to the mission of the University, that is, to examine the ultimate meaning of life, your place in the world, and your responsibility to others. Accordingly, graduates of this program will leave Thomas More with the critical thinking and ethical leadership skills that is fostered by our liberal arts core. Through the many classes in history, literature, philosophy, theology and the sciences students will develop the skills to communicate clearly verbally and through writing, as well as make ethical decisions, and examine situations from more than one point of view.
Most of the students in this program are also athletes and the department offers evening and one-day-a-week classes for sophomores, juniors, and seniors, which provide the flexibility to schedule courses around sports and other commitments.